I’m sure the Kate Spade Kool-Aid, if it existed, would probably manage to be tri-colored, like neopolitan ice cream in a glass. I’m sure it would also taste of a perfect Pimm’s Cup and sparkles and happiness. Because Kate Spade is all about being vibrant and excited and fun, and I am so falling for all of that right now.
The ad for the company’s new perfume, Twirl, stopped me in my tracks the other day. (That’s it up there.) Maybe it’s because I had just read a great interview with the model who posed as the face of Charlie in the 1970s and 1980s and it reminded me of the same spirit: having fun, being in control, being a woman. What Kate Spade is selling is very American, and it’s certainly refreshing to think about bright colors and being girly and on top of things after two years of negativity and doubt. The brand somehow manages to be preppy without being stuffy and referential without being nostalgic. Every product is practical while also maintaining whimsy, which is a tall order indeed.
There are a lot of things that are going on the birthday and Christmas wish lists this year. Take note, family.
